Slow-Fashion versus Fast-Fashion – VILDNIS

Slow-Fashion versus Fast-Fashion


This year, Earth Overshoot Day was ”celebrated” on Wednesday the 2nd of August 2017, eight days earlier than last year.  This is the day when we have used more natural resources than the earth produces in a year.

With five months until the year end, it means that we would need almost two planets to sustain our current living standards. Yikes...we had better get that Mars expedition going!

Luckily there are lots of things we can do to move the date back again. One of them in to bring our consumption to a reasonable and responsible level.

Anyone who has been to H&M, Primark or Zara will be familiar with the concept of Fast Fashion and from a fashionista’s standpoint it is wonderful. Its quick turnaround of catwalk trends into affordable low-priced garments means that we can keep our wardrobe updated with the latest trends – and that we feel no (financial) remorse when throwing out the garments after a couple of months when the season ends.

A fairly new phenomenon, Fast Fashion has created a desire in us to constantly renew our wardrobe. It goes without saying that we cannot wear the same dress twice to a party with the same friends, right?

Additionally, it has given us the retail therapy outlet that we needed. The ability to buy something new and stylish at a very low price, that will make us feel good, while feeling part of the tribe wearing bardot tops or ankle grazers.  

The antidote to Fast Fashion is Slow Fashion, a movement aiming to reign fashion back to a more sustainable form.

Slow Fashion is the concept of buying quality over quantity; fashion designed with thought, and fashion that continues to be stylish and can be worn for several seasons styled in different ways and with different accessories. In short, garments that are designed to become favourite items and stables in our wardrobes.

The fabrics and materials used are of good quality and last longer than a few wears, and the clothing is produced ethically with care for the people in the supply chain, animals and the planet in mind.

Whether you are into Fast Fashion or Slow Fashion, the Earth Overshoot Day is a good reminder to slow down and think about what we can do as individuals to move the date back.

Although I am sure Mars is a wonderful place, little beats planet Earth when it comes to beauty.

Ulla

 


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