Mind the carbon footprint

Do you also love to jet around the world and explore all its wonders?

You are not alone. As reported by BBC1, today is likely to be a record breaking day with more than 8800 flights crossing the UK air space, and the government is now discussing how they can increase air space capacity in the future.

Since the introduction of low cost airlines, air travel has increased considerably2 and flights tickets are now competitive with train and ferry tickets. However, according to an EU press release2, “someone flying from London to New York and back generates roughly the same level of emissions as the average person in the EU does by heating their home for a whole year”.

Eeekk! Obviously not great news for the planet and all those remote and exotic places on our bucket lists. Ideally, we should all immediately swap our holiday plans abroad with staycations – or at least travel in a way that is more mindful about the environment such as walking or cycling.

With wanderlust deeply engrained in our DNA, we acknowledge though that there is a strong desire in us to travel further and see more of the world, and we believe that through adopting more responsible travel habits it is possible to go on that special trip to Hawaii AND look after the planet in the process.

What does responsible travel entail? Being conscious about the number of flights we take per year and actively try to limit them is a good start. Perhaps we go on one long holiday instead of several small ones? Perhaps we cut back on the number of business trips and use modern technology to meet with our business partners instead?

Alternatively, we can offset our carbon emissions through paying to schemes that invest in renewables, planting forests etc. Try the Climatecare Carbon Calculator to see how much you need to pay to offset your summer holiday.

Is it time to turn the airline frequent flyer reward programmes on their heads? Rather than rewarding frequent flyers with lounge visits, upgrades and extra leg room, should we demand that airlines reward the less-frequent flyers? E.g. the less flights you take, the more pampered you get. It is an interesting thought, yet doubtful if any of the airlines will buy into it…

In fashion, air freighting goods has become the norm. With fashion hungry consumers craving the latest trends and a steady stream of new products, fast-fashion brands no longer have time to wait 6 weeks for a ship to arrive from Asia – they need the goods yesterday. Even if it means that air freight releases 50 times more carbon than sea freight3!

At VILDNIS we are mindful about the impact we have on the environment. All products are produced in Portugal, enabling us to transport them by road, and the transporters we use all have a good environmental policy.

We too want the latest fashion trends and a continuous flow of new exciting products to choose from, and we firmly believe that this can be achieved with careful planning and ‘close-to-home’ production - without sacrificing our wonderful planet.

Enjoy your summer holiday :-) 



  1. http://www.bbc.co.uk/news/business-40669144
  2. http://europa.eu/rapid/press-release_IP-06-1862_en.htm
  3. BLACK, S. (2012) The Sustainable Fashion Handbook. 1st Edition. London. Thames & Hudson Ltd.

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