How to be a mindful consumer this Black Friday
Black Friday is here, the biggest consumer day of the year. Last year, UK consumers spent an estimated £1.4 billion on Black Friday buying everything from fashion to tech and food, and this year the spend is estimated to be even higher. Shopping fashion makes many of us happy. It increases our sense of belonging to the on-trend fashion tribe and, in that moment, we sense our purchase to be the missing piece of the jigsaw puzzle to complete the look and convey our inner self to others, which in turn could lead to landing that dream job, strengthening our relationships with friends and, just maybe, attract the attention of that special someone. It’s all very enticing. And importantly, socially,...
