Blog posts, news and thought leadership - VILDNIS – Tagged "body image"

Blog — body image

The importance of promoting a healthy and real body image

Recently I have spent a lot of time going through model portfolios to select a model for our upcoming Christmas campaign. Booking models is a new experience for me and it sparked some thoughts on size and retouching. Two years ago, the Danish fashion magazine Cover used a young model that was far too thin in an editorial. It sparked outrage on social media with people quickly naming the scandal #covergate and demanding that the editor be sacked. It appears that, at no point did anyone raise concerns about whether it was ethical and morally sound to use a visibly underweight model in a magazine directed at teenage girls/young women. The model agency was also challenged on why they had not encouraged...

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