Blog posts, news and thought leadership - VILDNIS – Tagged "california"

Blog — california



California - the inspiration behind our SU18 collection

If you love fashion, I am sure you will have felt that surge of excitement when a new season lands in stores. The excitement level is equally high - if not higher - when we start designing a new collection, and this SU18 season was extraordinary with California being our main source of inspiration. In the past, California has been primarily associated with the Gold Rush, the California Dream (getting rich and famous fast), Hollywood glamour, pastel colours and long stretches of palm tree lined beach. Today, however, it is also becoming known for its progressive thinking and care for the environment.  While California’s gold rush dried up by 1955, the Golden State is still defined by sparkling citrus shades reminiscent of the mineral discovered...

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