Blog posts, news and thought leadership - VILDNIS – Tagged "eco-friendly" – Page 2

Blog — eco-friendly



8 cool ethical & eco-friendly shoe brands that don’t compromise on style – either!

You may recall from my ‘New Year’s resolutions’ blog post, 2018 is the year where I am going to add at least one cool ethical & eco-friendly pairs of shoes to my collection! It may sound like an easy task with lots of brands sharing the same values as myself and VILDNIS, yet finding one that fits your style can be challenging. (not to mention the added complication of foot shape!) As with clothing, we use our footwear to express our identity and articulate which ‘tribe’ we belong to, which is why picking the right shoe brand that fits your individual style is important. Perhaps even more so as we tend to make even more of a statement when it comes to...

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Apples, seaweed and wine - nature's own materials are driving fabric innovation!

How often do you think about what you are wearing? Not how you have styled yourself…I am sure you look fabulous!... I am talking about what the clothes are made of. Imagine a skirt made from apples and a handbag made from wine. Yep, wine! As strange as it may sound, this will soon be reality. This week the 7th Future Fabrics Fair took place in London. Organised by the Sustainable Angle organisation, it showcased sustainable fabrics from mills all over the world to representatives from established and start-up fashion brands alike. In contrast to a more traditional fabric fair two week’s previously with very low footfall, it was amazing to walk into a packed room, buzzing with energy; and...

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Why changing to a sustainable pair of jeans can really make a difference

My grandmothers lived in a different time and never owned a pair of jeans. Apart from that, I am pretty sure that everyone in my circle of family, friends and acquaintances have at least 1 pair of jeans in their wardrobe. Personally, I have 6 - in line with the average of 6-7 per person as stated in the statistics from Statistic Brain Research Institute. No wonder that denim has the biggest market share in the fashion industry and that the annual number of jeans produced on a global scale is 1,240,000,000. Our love of denim jeans equals big business! Traditionally denim jeans are made from cotton, making them comfortable, breathable and durable. Each pair can last for years depending on style,...

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AN ETHICAL & ECO-FRIENDLY ALTERNATIVE TO FUR - DOES IT EXIST?

In my first role as a Buyer in Denmark 17 years ago, I was sometimes tasked with sourcing coats made from real furs. At that time in Scandinavia it was quite mainstream for people to own a real fur and little thought was given to where the fur came from. Whether it was due to the colder weather, a sense of ‘wearing fur is part of nature's lifecycle’ or something else is unclear. People's attitude towards fur was just different and in the 5 years I worked as a Buyer, I only remember seeing one (1!) letter from a customer worried about us selling real fur. In this particular incident it was in fact (a not very nice) 100% faux...

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SOURCING ETHICAL & ECO-FRIENDLY ALTERNATIVES TO LEATHER

Any cool leather pieces sitting in your wardrobe? My guess is yes. Most people I know, including myself, own a leather jacket, skirt or even trousers. From a fashion point of view, it is an amazing material, adding instant edge, personality and style to an outfit. There are, however, both ethical and environmentally issues surrounding leather.The main ethical concern is of course killing animals to use their skins for clothing, bags and shoes. Leather was once a luxury product and something that lasted a lifetime – or at least many years. Today, leather has entered the fast-fashion market and our consumption of the material has become overwhelmingly irresponsible. We all know how important it is to have this season’s it-bag if...

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