Sustainable fashion is one of the fastest-growing trends judging by this spring’s fashion weeks in London, New York and other big cities. And not only that, sustainable fashion is a trend that’s here to stay until it becomes the norm – unlike the recent somewhat strange see-through plastic trend (what was that about?) For many of us it means having to familiarise ourselves with fibres used in fashion and their environmental footprint – and it also means rethinking what we thought we knew about fashion fibres. Some of the fibres that we have been taught were good for us and the environment are actually not so great, while some of the better ones are still fairly unknown, making it a...
Anyone who has been doing any kind of outdoor training, skiing or snowboarding will probably agree with me that merino wool is one of the best – if not THE best – fibre when it comes to wicking moisture and keeping you warm – as well as keeping you cosy during the winter months. I genuinely love every single merino wool item that I own*- be it base layers, socks or jumpers - and naturally wanted to use the fibre for the newly launched Jinhae knit jumper. Unfortunately, there is some controversy surrounding wool production, which is why we chose a very soft fine Italian yarn made from 100% recycled merino wool fibres – and according to the Italian mill...
What are the first thoughts that spring to mind when you think of linen clothing? If you are anything like me, you will probably have images of crinkled white suits, smock dresses and other holiday classics flashing through your mind, but linen is so much more than that. In fact, while being one of the highest ranked fibres around, it also adds a great dose of unpolished style to any collection with its natural slub texture, matt/shine look and papery hand feel. At VILDNIS, we use it to sass up our essentials collection with semi-sheer open-knit jumpers and textured lightweight T-shirts and tops with a beautiful drape. For those of you unfamiliar with the fibre, linen stems from the flax...
Fashion and travelling: two of my biggest passions, and two industries that are generally unsustainable at present. I have a strong belief though that if we change our behaviours overall to be more responsible/sustainable, then we can continue enjoying the things we like, and feel good about it. As a result, VILDNIS’ mission is to replace the unsustainable practises in the fashion industry with a more responsible (yet equally stylish) new norm. This also goes for travelling, and ironically the more responsible our travels are, the more beautiful our travel destinations will be. That’s surely worth a shot, isn’t it?Below is my take on how we can be more responsible tourists and get more out of the holiday at the...
VILDNIS reached a milestone in May – our first birthday – and with that, it was time to take stock of how we are doing in terms of living up to our promise of being an ethical and environmentally friendly brand. And we have done pretty well, if we may say so ourselves! As opposed to a traditional business measuring its success on profit only, VILDNIS operates with a triple bottom line, meaning that we measure our success on three areas: people, planet and profit. Earlier this month, we published a report showing our progress on our long and short-term goals in all three areas. Follow this link to the full report. Below are some of the highlights: Social impact...
