Blog posts, news and thought leadership - VILDNIS – Tagged "fur"

Blog — fur



AN ETHICAL & ECO-FRIENDLY ALTERNATIVE TO FUR - DOES IT EXIST?

In my first role as a Buyer in Denmark 17 years ago, I was sometimes tasked with sourcing coats made from real furs. At that time in Scandinavia it was quite mainstream for people to own a real fur and little thought was given to where the fur came from. Whether it was due to the colder weather, a sense of ‘wearing fur is part of nature's lifecycle’ or something else is unclear. People's attitude towards fur was just different and in the 5 years I worked as a Buyer, I only remember seeing one (1!) letter from a customer worried about us selling real fur. In this particular incident it was in fact (a not very nice) 100% faux...

Continue reading