Blog posts, news and thought leadership - VILDNIS – Tagged "impact of denim"

Blog — impact of denim



Why changing to a sustainable pair of jeans can really make a difference

My grandmothers lived in a different time and never owned a pair of jeans. Apart from that, I am pretty sure that everyone in my circle of family, friends and acquaintances have at least 1 pair of jeans in their wardrobe. Personally, I have 6 - in line with the average of 6-7 per person as stated in the statistics from Statistic Brain Research Institute. No wonder that denim has the biggest market share in the fashion industry and that the annual number of jeans produced on a global scale is 1,240,000,000. Our love of denim jeans equals big business! Traditionally denim jeans are made from cotton, making them comfortable, breathable and durable. Each pair can last for years depending on style,...

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