Blog posts, news and thought leadership - VILDNIS – Tagged "mindful consumer"

Blog — mindful consumer



5 easy New Year’s resolutions that will minimise your environmental footprint

Having started as a small trend for a niche market, the sustainable fashion trend is now gaining traction FAST as we all recognise the need to change our habits and fight back at climate change and poor ethical practises. As fashion consumers we are becoming much more aware of the impact our wardrobe has on workers and animals in the supply chain as well as on the planet, and that is why we a VILDNIS believe that 2019 will be the year of the Kind Female Spirit. With Vogue Australia at the forefront, we are seeing a sharp rise in articles about ethical and eco-friendly fashion in women’s magazines across the globe, encouraging us fashionistas to start looking after all...

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How my New Year’s resolutions brought me closer to a sustainable lifestyle this year

A truly sustainable lifestyle requires some serious effort and a fair number of compromises. For many of us, me included, this feels like too tough a task. That said, there are steps I feel I can continue to take to move towards a more sustainable lifestyle while still doing the things we all love the most. So, this time last year, I used my New Year’s resolutions to bring me closer to a more ethical and eco-friendlier lifestyle. I have always held myself accountable by writing my New Year’s resolutions down, but this year I felt even more so having shared them with you on this blog.  As 2018 draws to an end, I have found a quiet corner to...

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8 ethical gift ideas - or inspiration for your own wish list

Want to give a meaningful gift this Christmas but unsure what to give? At VILDNIS HQ we always keep a wish list full of fab ethical fashion, jewellery, bags and beauty products, and we are happy to share. Below are some of my favourites for your inspiration. 1. The Bombom Clutch from Belo The black Bombom clutch from Belo is made from decommissioned seatbelts and oozes Rock Chick with its shiny texture and silver metal chain. Ethical working conditions, fair wages, lining made from recycled plastic bottles, 500 gsm of seat belt fabric saved from landfill and donations to a charity for homeless; this clutch looks badass but is 100% goodness.  Price: £65 2. Wedge bangle from Little by Little...

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WHY WE CHOOSE RECYCLED WOOL OVER VIRGIN WOOL – AND WHY YOU SHOULD TOO!

Anyone who has been doing any kind of outdoor training, skiing or snowboarding will probably agree with me that merino wool is one of the best – if not THE best – fibre when it comes to wicking moisture and keeping you warm – as well as keeping you cosy during the winter months. I genuinely love every single merino wool item that I own*- be it base layers, socks or jumpers - and naturally wanted to use the fibre for the newly launched Jinhae knit jumper. Unfortunately, there is some controversy surrounding wool production, which is why we chose a very soft fine Italian yarn made from 100% recycled merino wool fibres – and according to the Italian mill...

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How to be a mindful consumer this Black Friday

Black Friday is here, the biggest consumer day of the year. Last year, UK consumers spent an estimated £1.4 billion on Black Friday buying everything from fashion to tech and food, and this year the spend is estimated to be even higher. Shopping fashion makes many of us happy. It increases our sense of belonging to the on-trend fashion tribe and, in that moment, we sense our purchase to be the missing piece of the jigsaw puzzle to complete the look and convey our inner self to others, which in turn could lead to landing that dream job, strengthening our relationships with friends and, just maybe, attract the attention of that special someone. It’s all very enticing. And importantly, socially,...

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