Blog posts, news and thought leadership - VILDNIS – Tagged "mindful consumer" – Page 2

Blog — mindful consumer



WHY WE CHOOSE RECYCLED WOOL OVER VIRGIN WOOL – AND WHY YOU SHOULD TOO!

Anyone who has been doing any kind of outdoor training, skiing or snowboarding will probably agree with me that merino wool is one of the best – if not THE best – fibre when it comes to wicking moisture and keeping you warm – as well as keeping you cosy during the winter months. I genuinely love every single merino wool item that I own*- be it base layers, socks or jumpers - and naturally wanted to use the fibre for the newly launched Jinhae knit jumper. Unfortunately, there is some controversy surrounding wool production, which is why we chose a very soft fine Italian yarn made from 100% recycled merino wool fibres – and according to the Italian mill...

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How to be a mindful consumer this Black Friday

Black Friday is here, the biggest consumer day of the year. Last year, UK consumers spent an estimated £1.4 billion on Black Friday buying everything from fashion to tech and food, and this year the spend is estimated to be even higher. Shopping fashion makes many of us happy. It increases our sense of belonging to the on-trend fashion tribe and, in that moment, we sense our purchase to be the missing piece of the jigsaw puzzle to complete the look and convey our inner self to others, which in turn could lead to landing that dream job, strengthening our relationships with friends and, just maybe, attract the attention of that special someone. It’s all very enticing. And importantly, socially,...

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Who made your clothes?

Today is the start of Fashion Revolution week in which brands are encouraged by the global Fashion Revolution movement to be transparent about their supply chain in order to drive change in the fashion industry. The movement was born in 2013, out of the devastating tragedy in Rana Plaza, Bangladesh, where 1138 garment factory workers lost their lives when the building collapsed. Up until then, images from garment factories were seldom seen in the press; and we consumers rarely considered the people who made our clothes, their working conditions and how much they were paid. Indeed, many people I have talked with think that their clothes are made entirely by machines. It may be the way things are going in the...

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How to shop responsibly on Black Friday

Only 1 day till the biggest consumption feast of the year, Black Friday, kicks off! An American invention, the term Black Friday was originally used to describe the 'congestion' in the stores on the day after Thanksgiving when many people celebrated their day off by going shopping. Today, Black Friday is spreading across the globe and associated with big discounts on especially clothes and electronics – and with consumers spending vast amounts of money. While Black Friday is seen by many in the sustainable community as irresponsible overconsumption, there is also some good in it. It is a way for people on lower income to be able to buy bigger Christmas presents for their loved ones and get more value...

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