Blog posts, news and thought leadership - VILDNIS – Tagged "mindful consumption"

Blog — mindful consumption



How to be a mindful consumer this Black Friday

Black Friday is here, the biggest consumer day of the year. Last year, UK consumers spent an estimated £1.4 billion on Black Friday buying everything from fashion to tech and food, and this year the spend is estimated to be even higher. Shopping fashion makes many of us happy. It increases our sense of belonging to the on-trend fashion tribe and, in that moment, we sense our purchase to be the missing piece of the jigsaw puzzle to complete the look and convey our inner self to others, which in turn could lead to landing that dream job, strengthening our relationships with friends and, just maybe, attract the attention of that special someone. It’s all very enticing. And importantly, socially,...

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Why changing to a sustainable pair of jeans can really make a difference

My grandmothers lived in a different time and never owned a pair of jeans. Apart from that, I am pretty sure that everyone in my circle of family, friends and acquaintances have at least 1 pair of jeans in their wardrobe. Personally, I have 6 - in line with the average of 6-7 per person as stated in the statistics from Statistic Brain Research Institute. No wonder that denim has the biggest market share in the fashion industry and that the annual number of jeans produced on a global scale is 1,240,000,000. Our love of denim jeans equals big business! Traditionally denim jeans are made from cotton, making them comfortable, breathable and durable. Each pair can last for years depending on style,...

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How to shop responsibly on Black Friday

Only 1 day till the biggest consumption feast of the year, Black Friday, kicks off! An American invention, the term Black Friday was originally used to describe the 'congestion' in the stores on the day after Thanksgiving when many people celebrated their day off by going shopping. Today, Black Friday is spreading across the globe and associated with big discounts on especially clothes and electronics – and with consumers spending vast amounts of money. While Black Friday is seen by many in the sustainable community as irresponsible overconsumption, there is also some good in it. It is a way for people on lower income to be able to buy bigger Christmas presents for their loved ones and get more value...

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SOURCING ETHICAL & ECO-FRIENDLY ALTERNATIVES TO LEATHER

Any cool leather pieces sitting in your wardrobe? My guess is yes. Most people I know, including myself, own a leather jacket, skirt or even trousers. From a fashion point of view, it is an amazing material, adding instant edge, personality and style to an outfit. There are, however, both ethical and environmentally issues surrounding leather.The main ethical concern is of course killing animals to use their skins for clothing, bags and shoes. Leather was once a luxury product and something that lasted a lifetime – or at least many years. Today, leather has entered the fast-fashion market and our consumption of the material has become overwhelmingly irresponsible. We all know how important it is to have this season’s it-bag if...

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Slow-Fashion versus Fast-Fashion

This year, Earth Overshoot Day was ”celebrated” on Wednesday the 2nd of August 2017, eight days earlier than last year.  This is the day when we have used more natural resources than the earth produces in a year. With five months until the year end, it means that we would need almost two planets to sustain our current living standards. Yikes...we had better get that Mars expedition going! Luckily there are lots of things we can do to move the date back again. One of them in to bring our consumption to a reasonable and responsible level. Anyone who has been to H&M, Primark or Zara will be familiar with the concept of Fast Fashion and from a fashionista’s standpoint...

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