Blog posts, news and thought leadership - VILDNIS – Tagged "no compromise on style" – Page 2

Blog — no compromise on style



Why aren't all fashion brands using sustainable fabrics?

"And you are absolutely sure that you are able to source affordable sustainable fabrics?" one of our Directors asked me again. For the 10th time.  We were at the very beginning of our VILDNIS journey and I was presenting my vision to my fellow three company Directors. They all loved the idea of a sustainable fashion brand, and were now scrutinising the plan to decide whether the proposal was viable or not.  Having assured them that I could definitely source all the sustainable fabrics and materials needed for the collection, I was met with another question; "but if sustainable fabrics are widely available and affordable, then why aren't all fashion brands using them?" It is a very good question!  There have, of course, been obstacles on the fabric sourcing...

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Minimising our packaging footprint...

Remember that special feeling of excitement when receiving a parcel from your favourite fashion brand and unwrapping your new purchases? While some retailers still keep it fairly simple with a transparent plastic bag, other retailers go to great lengths to delight their customers with beautiful bespoke packaging: gorgeous boxes inside boxes, luxurious perfume scented tissue paper, sleek paper bags, bespoke canvas bags and sometimes even small presents! The more we, as customers, get used to this, the more it takes to delight us. Before we know it, something that used to delight us has become the norm, and our favourite brands have to come up with something even more spectacular. It is a vicious circle. Every day we throw out huge amounts of...

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Do you have to compromise on style to be sustainable?

Have you ever thought about changing your fashion buying habits to buying sustainable (ethical and/or eco-friendly) fashion only?  I did. A holiday in Borneo some years ago touched me deeply and inspired me to change my shopping habits. Borneo is one of the most beautiful places on the planet: white sandy beaches with clear turquoise waters, rain forests with an abundance of wild life, mangroves and impressive mountains. But it also has a darker side: the palm oil industry constantly expanding, deforesting and ruining wild life habitats. However much I love Nutella, upon our return to the UK I decided to make some changes to my grocery shopping habits and stop buying products with palm oil. Apart from having to ditch the incredibly...

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