Five reasons why your next pair of jeans should be organic cotton jeans
4.5 billion jeans; the number of jeans sold annually on a global scale. That’s 0.59 pairs of jeans per person in the world. Every year! Sadly, organic cotton only accounts...
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organic cotton
How to choose fashion with a low environmental footprint – a quick guide to sustainable fibres
Sustainable fashion is one of the fastest-growing trends judging by this spring’s fashion weeks in London, New York and other big cities. And not only that, sustainable fashion is a...
Why changing to a sustainable pair of jeans can really make a difference
My grandmothers lived in a different time and never owned a pair of jeans. Apart from that, I am pretty sure that everyone in my circle of family, friends and...
An ethical & eco-friendly alternative to fur - does it exist?
In my first role as a Buyer in Denmark 17 years ago, I was sometimes tasked with sourcing coats made from real furs. At that time in Scandinavia it was...
Is cotton good for you and the planet?
We all want to make the best possible choices in our daily lives, but do you also find it difficult sometimes to know what the best option is? Cotton is...