Blog posts, news and thought leadership - VILDNIS – Tagged "packaging"

Blog — packaging



How our long-term vision influenced our choice of packaging materials

As a small sustainable fashion brand, we love engaging with you, our customers, and getting feedback as it helps us tailor our products to your needs. This is also the reason why we were really happy to correspond with a number of customers recently regarding alternatives to the outer packaging we are using; our grey plastic mailing bags. It may sound strange that a sustainable fashion brand ships its orders in plastic, albeit 100% recycled plastic, and I would like to share the reasons why with you. One of the things that we have learned on the road to building a sustainable fashion brand is that there are few truly sustainable options at the moment when it comes to materials....

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Minimising our packaging footprint...

Remember that special feeling of excitement when receiving a parcel from your favourite fashion brand and unwrapping your new purchases? While some retailers still keep it fairly simple with a transparent plastic bag, other retailers go to great lengths to delight their customers with beautiful bespoke packaging: gorgeous boxes inside boxes, luxurious perfume scented tissue paper, sleek paper bags, bespoke canvas bags and sometimes even small presents! The more we, as customers, get used to this, the more it takes to delight us. Before we know it, something that used to delight us has become the norm, and our favourite brands have to come up with something even more spectacular. It is a vicious circle. Every day we throw out huge amounts of...

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