Blog posts, news and thought leadership - VILDNIS – Tagged "start-up business"

Blog — start-up business

How I launched my own sustainable fashion brand

I always wanted to run my own business and ‘do good’ in the world. In fact, I tried launching one before with an entirely different concept and failed. 2008 wasn’t such a great year to start a business!You learn from everything you do though, and while my biggest lesson has to be getting the timing right, I also learnt the importance of doing thorough market research beforehand – and how hard it can be to sell your own product. The idea for VILDNIS slowly started to form while I was working for another British retailer and doing an exec MBA on the side. While sustainability was always part of the idea, my initial thoughts about a sustainable swimwear brand being...

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