Blog posts, news and thought leadership - VILDNIS – Tagged "Unsustainable practises"

Blog — Unsustainable practises



What is greenwashing and how to spot it

The Vildnis team has been nice girls and boys for a long time but, having just received an invite to a prestigious conference where the keynote speaker on sustainable fashion is from one of the UK’s most unethical fashion brands, it’s time for us to call bullshit…...We need to talk about greenwashing. What exactly is it, you may ask. According to Cambridge Dictionary, greenwashing is “an attempt to make people believe that your company is doing more to protect the environment than it really is.'' And at the moment it is happening all over the fashion industry as everyone is scrambling around to get onto the sustainable fashion ‘trend’. First, a little credit to those major conventional fashion brands that...

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What happens to the clothes we don’t buy?

Last week finished on an interesting note with an article on the BBC about a well-known luxury fashion retailer who burnt £28million worth of stock to prevent it from being retailed at discounted prices. The problemThis is not a new phenomenon. As it is unknown exactly who does what, I am going to make a bold statement here, but I am pretty sure that most large fashion retailers have incinerated stock at some point, either to avoid discounting, to get rid of faulty or damaged goods, or perhaps in some cases to dodge a copyright lawsuit. While it can never be right, or even good for the environment as the above-mentioned retailer stated when confronted about it (!), there are...

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