Blog posts, news and thought leadership - VILDNIS – Page 4



Meeting other people who are equally passionate about making positive changes to the norms in the fashion industry is always exciting. Recently I had a memorable encounter with someone who is hugely influential in the UK when it comes to driving such change and we ended up having an interesting discussion about the use of recycled polyester and how eco-friendly this fibre actually is. I am a big advocate of circular economy in fashion; to reduce, reuse and recycle resources over and over again for different purposes. This includes using recycled polyester (RPET) made from recycled plastic bottles. In my view, we have already introduced a certain amount of plastic into the world and given that it will take 100s...

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Recycled Fashion – how to get involved and reduce your environmental impact in 4 easy ways

You have got the recycling of household waste nailed-ish, but what about fashion? This week is RECYCLE WEEK in the UK, encouraging us all to step up our recycling game and reduce our environmental impact. With 300.000 tonnes of clothing ending up in landfill in the UK every year, there is definitely some room for improvement when it comes to recycled fashion, which is why I have listed 4 easy steps that you can take to help preserve all the magical places on the planet. 1. RECYCLE YOUR OLD CLOTHESRather than throwing them in the bin, recycle your old clothes by using the clothing recycling bins provided by your council. True, currently we can only reuse certain fibres and none...

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What are the first thoughts that spring to mind when you think of linen clothing? If you are anything like me, you will probably have images of crinkled white suits, smock dresses and other holiday classics flashing through your mind, but linen is so much more than that. In fact, while being one of the highest ranked fibres around, it also adds a great dose of unpolished style to any collection with its natural slub texture, matt/shine look and papery hand feel. At VILDNIS, we use it to sass up our essentials collection with semi-sheer open-knit jumpers and textured lightweight T-shirts and tops with a beautiful drape. For those of you unfamiliar with the fibre, linen stems from the flax...

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What is Earth Overshoot Day – and what can you do to #movethedate?

This year the Earth Overshoot Day falls on the 1st of August. The “Earth Overshoot Day marks the day when we (all of humanity) have used more from nature than our planet can renew in the entire year” (quote It means that in order to sustain our current lifestyle we need 1.7 earths at present. As illustrated in the below graph, the Earth Overshoot Day has moved in the wrong direction since 1969 with the exception of a few years. In fact, 2018 is the worst year to date. Eeek!   The good news is that there are lots of ways to #movethedate through reducing our individual ecological footprint. An obvious way of course is to change your fashion...

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10 easy tips on how to be a (more) sustainable tourist AND enjoy your holiday

Fashion and travelling: two of my biggest passions, and two industries that are generally unsustainable at present. I have a strong belief though that if we change our behaviours overall to be more responsible/sustainable, then we can continue enjoying the things we like, and feel good about it. As a result, VILDNIS’ mission is to replace the unsustainable practises in the fashion industry with a more responsible (yet equally stylish) new norm. This also goes for travelling, and ironically the more responsible our travels are, the more beautiful our travel destinations will be. That’s surely worth a shot, isn’t it?Below is my take on how we can be more responsible tourists and get more out of the holiday at the...

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