Blog posts, news and thought leadership - VILDNIS – Page 7

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Why changing to a sustainable pair of jeans can really make a difference

My grandmothers lived in a different time and never owned a pair of jeans. Apart from that, I am pretty sure that everyone in my circle of family, friends and acquaintances have at least 1 pair of jeans in their wardrobe. Personally, I have 6 - in line with the average of 6-7 per person as stated in the statistics from Statistic Brain Research Institute. No wonder that denim has the biggest market share in the fashion industry and that the annual number of jeans produced on a global scale is 1,240,000,000. Our love of denim jeans equals big business! Traditionally denim jeans are made from cotton, making them comfortable, breathable and durable. Each pair can last for years depending on style,...

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How to succeed with your New Year's resolutions

Do you have a list of New Year's resolutions? I do. It started 8 years ago as a mood board of things that I would like to achieve in my lifetime, when I realised that if I became crystal clear about my goals, I was much more likely to achieve them. Soon after, I started to break the end-goals (e.g. 'start my own business') down to smaller annual goals. As an example, 'start my own business' was broken down to part goals such as 'schedule sessions with a life coach' and 'complete a Master’s in Business Administration'. Each year at the end of December, I enjoy pulling my list out and marking off the goals that I have achieved in...

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AN ETHICAL & ECO-FRIENDLY ALTERNATIVE TO FUR - DOES IT EXIST?

In my first role as a Buyer in Denmark 17 years ago, I was sometimes tasked with sourcing coats made from real furs. At that time in Scandinavia it was quite mainstream for people to own a real fur and little thought was given to where the fur came from. Whether it was due to the colder weather, a sense of ‘wearing fur is part of nature's lifecycle’ or something else is unclear. People's attitude towards fur was just different and in the 5 years I worked as a Buyer, I only remember seeing one (1!) letter from a customer worried about us selling real fur. In this particular incident it was in fact (a not very nice) 100% faux...

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How to shop responsibly on Black Friday

Only 1 day till the biggest consumption feast of the year, Black Friday, kicks off! An American invention, the term Black Friday was originally used to describe the 'congestion' in the stores on the day after Thanksgiving when many people celebrated their day off by going shopping. Today, Black Friday is spreading across the globe and associated with big discounts on especially clothes and electronics – and with consumers spending vast amounts of money. While Black Friday is seen by many in the sustainable community as irresponsible overconsumption, there is also some good in it. It is a way for people on lower income to be able to buy bigger Christmas presents for their loved ones and get more value...

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SOURCING ETHICAL & ECO-FRIENDLY ALTERNATIVES TO LEATHER

Any cool leather pieces sitting in your wardrobe? My guess is yes. Most people I know, including myself, own a leather jacket, skirt or even trousers. From a fashion point of view, it is an amazing material, adding instant edge, personality and style to an outfit. There are, however, both ethical and environmentally issues surrounding leather.The main ethical concern is of course killing animals to use their skins for clothing, bags and shoes. Leather was once a luxury product and something that lasted a lifetime – or at least many years. Today, leather has entered the fast-fashion market and our consumption of the material has become overwhelmingly irresponsible. We all know how important it is to have this season’s it-bag if...

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