Blog posts, news and thought leadership - VILDNIS – Page 9

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Sticking to our core values

When I was a teenager I sold out on one of my values, the freedom to make my own choices. I wanted to get a nose piercing and my parents cleverly offered me a pair of the coolest roller-blades if I agreed to wait until my eighteenth birthday. I never got the nose piercing… I did, however, later reflect on how easily I traded away a core value for what was effectively a status symbol amongst my friends. I have later learnt that the most important thing is to stay true to those things you hold most precious, as this is what is going to make you happy in the long run. Even if it means that you will be...

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Why aren't all fashion brands using sustainable fabrics?

"And you are absolutely sure that you are able to source affordable sustainable fabrics?" one of our Directors asked me again. For the 10th time.  We were at the very beginning of our VILDNIS journey and I was presenting my vision to my fellow three company Directors. They all loved the idea of a sustainable fashion brand, and were now scrutinising the plan to decide whether the proposal was viable or not.  Having assured them that I could definitely source all the sustainable fabrics and materials needed for the collection, I was met with another question; "but if sustainable fabrics are widely available and affordable, then why aren't all fashion brands using them?" It is a very good question!  There have, of course, been obstacles on the fabric sourcing...

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Is cotton good for you and the planet?

We all want to make the best possible choices in our daily lives, but do you also find it difficult sometimes to know what the best option is? Cotton is one of the most popular fibres in the textile industry, providing jobs for millions of people across the world. Plucked directly from the cotton plant and being processed mechanically, it is as natural as it comes. It is soft, breathable and very comfortable to wear next to your skin.  Therefore, surely, cotton must be great for us and for the planet? Traditionally, cotton fabrics have certainly been perceived as the better choice in terms of the environment and our comfort, as opposed to synthetic fibres with a rocky reputation.  Unfortunately, cotton...

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Minimising our packaging footprint...

Remember that special feeling of excitement when receiving a parcel from your favourite fashion brand and unwrapping your new purchases? While some retailers still keep it fairly simple with a transparent plastic bag, other retailers go to great lengths to delight their customers with beautiful bespoke packaging: gorgeous boxes inside boxes, luxurious perfume scented tissue paper, sleek paper bags, bespoke canvas bags and sometimes even small presents! The more we, as customers, get used to this, the more it takes to delight us. Before we know it, something that used to delight us has become the norm, and our favourite brands have to come up with something even more spectacular. It is a vicious circle. Every day we throw out huge amounts of...

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Palm trees, sea, sand and ... plastic

Imagine being on a long stretch of white sandy beach. The sun is scorching and with the palm trees offering little shade in the mid day sun, you decide to go for a swim in the turquoise sea to cool off. The water is clear and you dive under to take a look at the colourful fish. When your head emerges from the water again, a plastic bag has positioned itself nicely on top of it...  Ever tried this? Me neither, fortunately! I have, however, come across quite a few exotic beaches full of plastic. A few years ago in Borneo, I wanted to spend the night at an 'out-of-this-world' hotel on stilts at a small exotic island. However, while reading reviews of the...

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