Blog posts, news and thought leadership - VILDNIS – Page 9

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Mind the carbon footprint

Do you also love to jet around the world and explore all its wonders? You are not alone. As reported by BBC1, today is likely to be a record breaking day with more than 8800 flights crossing the UK air space, and the government is now discussing how they can increase air space capacity in the future. Since the introduction of low cost airlines, air travel has increased considerably2 and flights tickets are now competitive with train and ferry tickets. However, according to an EU press release2, “someone flying from London to New York and back generates roughly the same level of emissions as the average person in the EU does by heating their home for a whole year”. Eeekk! Obviously...

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Did summer end in June?

Growing up in Denmark, summers to me meant long light evenings, bare feet in the grass, koldskål (a delicious butter milk dessert), strawberries from the garden and trips to the beach.  The 23rd of June is the day we gather with friends and family around a bonfire and sing traditional songs to celebrate midsummer, one of the longest of days.  Since this day is considered the middle of season, it follows that summer lasts from early May till early August. Indeed, having lived in London for many years, we are fortunate to enjoy warm weather usually well into September.  You are probably wondering where I am going with this and what it has to do with fashion. Have you ever...

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Made in Portugal with love

Ever wondered who made your clothes?  Chances are, if you are wearing some of VILDNIS' Tencel or organic cotton pieces, it is made by Josef or one of the eleven local women working for him.  While in Portugal visiting our suppliers last week, we passed by Josef, one of the subcontractors that we indirectly work with. As described in our previous blog, many garment factories outsource some of their production to subcontractors to manage peaks and lows in production better. Oftentimes its at this stage retailers lose the overview of their supply chain.  At VILDNIS, while only one of our three manufacturers outsource the production of our garments, part of our mission is to scrutinise our subcontractors as diligently as we would...

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Sticking to our core values

When I was a teenager I sold out on one of my values, the freedom to make my own choices. I wanted to get a nose piercing and my parents cleverly offered me a pair of the coolest roller-blades if I agreed to wait until my eighteenth birthday. I never got the nose piercing… I did, however, later reflect on how easily I traded away a core value for what was effectively a status symbol amongst my friends. I have later learnt that the most important thing is to stay true to those things you hold most precious, as this is what is going to make you happy in the long run. Even if it means that you will be...

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Why aren't all fashion brands using sustainable fabrics?

"And you are absolutely sure that you are able to source affordable sustainable fabrics?" one of our Directors asked me again. For the 10th time.  We were at the very beginning of our VILDNIS journey and I was presenting my vision to my fellow three company Directors. They all loved the idea of a sustainable fashion brand, and were now scrutinising the plan to decide whether the proposal was viable or not.  Having assured them that I could definitely source all the sustainable fabrics and materials needed for the collection, I was met with another question; "but if sustainable fabrics are widely available and affordable, then why aren't all fashion brands using them?" It is a very good question!  There have, of course, been obstacles on the fabric sourcing...

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