This is our company manifesto, the values we live and breathe by every day. In the true spirit of openness, we decided to share these with you so you can get a real sense of who we are and what we stand for.
1. BREAK THE NORM
We are done with the current norms in the fashion industry. Why would anyone support pollution, exploitation of workers and animal cruelty anyway?
We are an agent of change on a mission to make sustainable fashion the norm. We take risks and crush boundaries.
2. STAND UP FOR THOSE WHO CANNOT STAND UP FOR THEMSELVES
We are a voice of those who suffer as a direct result of the fashion industry and who are unable to stand up for themselves.
We stand up for the planet, we fight for living wages and equal rights for workers, and we protect animals in the supply chain. We take responsibility.
3. CREATE EPIC FASHION
There is enough fast-fashion in this world contributing to mountains of landfill. The only mountains we like are those made of rock. And we are not a fast-fashion brand.
In fact, we create pretty epic shapes that will stay in your wardrobe for a long time. The kind of items you always reach for; the ones you just know you look great in.
4. NEVER COMPROMISE ON STYLE
We love fashion and we never ever compromise on style to achieve our social and environmental goals. It’s not necessary to choose between the two.
We will never look eco or beige. We are going for a more wild, sexy and edgy look. A stylish rebellion.
5. FIGHT FOR THE PLANET
We are the proxy of future generations. Fighting climate change, preserving natural resources and guarding the planet’s wild and natural beauty is what drives us.
We choose each material and process with this in mind. We reuse and recycle. And we work towards creating a truly circular fashion model.
6. DEFEND OUR INDEPENDENCE
Too many brands forget about their values when they get big investors. Huge profits might be nice, but our values are nicer, which is why we defend our freedom and independence.
The VILDNIS team is only open to partnerships with like-minded people. Defiant people who rebel against convention; who are just as passionate about the planet & people as we are.
7. BE HONEST
Most of the time we create magical stuff and meet our goals. Other times we make mistakes. We’re human.
We share both our successes and failures with you, our customer. And we are always honest and transparent in our communication. No bullshit here.
8. STAY AUTHENTIC
We are real people cutting through the fakeness in this world. We photograph our clothes on real, healthy, gorgeous women - and we never photoshop their body shapes.
We may not be everyone’s cup of tea. Such is life and that’s a good thing. We stand by who we are. We stay true to ourselves.
Read more about our commitment here.