JOIN OUR FASHION FOR CLIMATE MOVEMENT
Support our petition for a ban on the most polluting fibres in fashion
The planet is heating up fast, putting the lives of future generations at risk.
But there’s hope. Together we can stop climate change if we start acting now. Today.
We are calling on the UK government to ban the most polluting fibres in fashion by 2025 – and we would love to get your support!
Last year, 4.2 billion items of clothing were sold in the UK. Out of those, the majority were made from the most polluting fibres: conventional cotton, generic viscose and virgin polyester. And this despite eco-friendlier alternatives being available.
It is crystal clear that the fashion industry needs regulations fast. A ban is easy to implement and a four-year grace period will give brands and fabric mills a reasonable time to phase out their usage of the damaging fibres. And plenty of time to introduce eco-friendlier versions.
The result? A significant reduction in carbon emissions, soil and water-pollution.
An accelerated clean-up of the fashion industry. A tangible, positive impact on the planet.
Let’s not delay this. We owe it to ourselves and future generations to act now. You can make a difference today – from the comfort of your sofa!
Here are some easy actions you can take today
1. Sign our petition (1 min)
At 10.000 signatures, the government will respond.
At 100.000 signatures, the petition will be considered for debate in Parliament. Help us get to this stage by sharing the petition on your social media channels. A recent global survey found that the most pressing issue for 66% of the respondents was climate change. Many people are unaware of the role fashion plays in climate change – and what a huge positive difference it will make if we phase out the most polluting fibres.
You can make a difference today. All you need to do is add your name and email address to the petition.
2. Email your MP (1 min)
By writing to as many members of Parliament as possible, making them aware of the massive opportunity they have to implement a ban that will have a significant positive impact on the environment, we have a much better chance of succeeding with our petition.
Help raise awareness of the issue amongst MPs by emailing the MP from your constituency (only email your own MP).
We’ve made it easy for you and written an email beforehand that you can use, if you wish but equally feel free to use your own words.
All you need to do is a quick look-up of your MP (link provided), copy-paste the text, insert two names and click send.
3. Message an influencer (5 min)
Many fashion influencers are unaware of the damage that conventional fashion is doing to the environment – and a lot of them are dependent on the income they are getting from fast- fashion brands.
We suspect, though, that they would be very happy supporting a petition that is driving positive change in the industry, without impacting their work opportunities (we believe that ALL brands can change their choice of materials without compromising hugely on style or price).
Lost for words? We have got a friendly message here that you can copy & paste. Just add your name and a choice of emojis to it (if that’s your thing).
4. Share one of these graphics
Most people want to do something actively that will make a difference to the world – they just don’t know how or where to start. Choosing clothes made from more eco-friendly fibres is a great place to start.
You can help raise awareness of this by downloading and sharing one of these graphics on your socials or by creating your own to share the facts. Anything helps!
While the petition and letter to MPs are for UK citizens and residents only, sharing these graphics is something that everyone across the entire globe can do.
Oh, and let’s get the hashtag #fashionforclimate trending
Will your actions matter?
Wondering if your actions will even matter. You are just a small fish in a big pond and politicians never listen, right?
Your actions DO matter. Every single voice is important in the fight against climate change. The more people supporting the cause, the more politicians will listen! (and we will lobby them vigorously on your behalf)
OK then, but this petition is only for the UK. Why should the UK politicians listen, and surely it won’t affect the rest of the world?
For starters, the UK politicians WILL listen because it means something for them to a) deliver on their environmental targets and b) because they want the UK to be a world leading nation.
By being the first nation to phase out the usage of the most polluting fibres in fashion, they can be just that.
Other countries will look up to them. It will be in the global news. And most importantly, it means that all suppliers and manufacturers working with UK fashion brands will understand that this is THE FUTURE and start changing their practices too. Which in turn will rub off on brands from other countries.
It’s a chain reaction – and YOU can help start it!
Some facts about the most polluting fibres used in fashion
Conventional cotton is the most polluting crop in the world due to the vast amounts of pesticides, insecticides (24% of the global sales!) and synthetic fertilisers used in conventional cotton farming. It is known to pollute waterways and soil, ruining wildlife habitats and causing cancer amongst people living near the cotton fields. It is also an extremely thirsty crop, requiring extensive amounts of water to grow. Yet cotton is one of the most popular fibres with a market share of 24.3% according to the Textile Exchange. Approximately 66% of that is conventional cotton. A much better alternative to conventional cotton is organic cotton, grown using only natural pesticides, insecticides and fertilisers, as well as rainwater for irrigation. Yet the market share of certified organic cotton is currently less than 1%. The remaining 33% is made up of Better Cotton Initiative (BCI) cotton, fair trade cotton etc.
Generic viscose is also one of the most polluting fibres in the world. It is made from wood pulp, which can come from sustainably forested trees, but in reality it rarely is. The process of breaking the wood pulp down and turning it into a soft cellulosic fibre involves toxic chemicals and vast amounts of water, all of which are subsequently discharged into waterways. Man-made cellulose fibres, like viscose, accounts for a market share of approx. 6.2%, and 79% of that is generic viscose. Tencel (lyocell) is a much better alternative to generic viscose, using sustainably grown wood and created in a closed-loop system using more eco-friendly chemicals and recycling both water and chemicals. Unbranded lyocell and Ecovero are other good alternatives.
Polyester is the most used fibre in fashion with a market share of approx. 52% of the global fibre production. As with plastic, virgin polyester is made from coal and petroleum in a process that requires huge quantities of water, chemicals and energy. A better alternative to virgin polyester is recycled polyester (RPET) made from recycled plastic bottles, ocean plastic waste or discarded polyester textiles; in short, plastic and polyester that is already in circulation. The recycled items are broken down, melted and spun into new, fine polyester fibres, using only 30% of the energy that virgin polyester production uses according to waste2wear.
Fashion For Climate roundtable events
The petition is just the first step on a long road to changing fashion for the better. Help shape the conversation and actions we take by joining our Fashion For Climate roundtable events.
Each roundtable has a set topic and is moderated by the Founder of VILDNIS, Ulla Vitting Richards, and the format of is a short intro followed by some thought-provoking questions and group discussion.
A minimum of 6 attendees is required for a session to go ahead. Max 12 attendees for each session. Everyone can sign up and join for free. All we ask, is to please let us know at least 24 hours in advance if you are unable to join so we can give the space to someone else.
23rd March 2021 @7.00 –8.00pm
Fashion & climate change: what’s fashion’s impact on the planet and how can we raise awareness about it?
20th April 2021 @5.00 – 6.00pm
Fashion influencers: what's their business model and how can we engage them in the fight against climate change?
25th May 2021 @7.00 – 8.00pm
Fashion regulation: which regulations are already in place in fashion, and what do we need in the future?
22nd June 2021 @5.00-6.00pm
Greenwashing in Fashion: how to tell when a brand is greenwashing and what can we do to stop it?
Fashion for Climate Ambassadors
You’re in great company with this fantastic bunch of Fashion For Climate ambassadors who have all signed the petition and are helping spread the word. All brilliant, badass people on a mission to clean up fashion – and everything else.
Who’s behind the Fashion for Climate campaign?
The Fashion for Climate campaign was launched by sustainable fashion brand VILDNIS.
Passionate about changing the norms in fashion, they have spent the past 4 years demonstrating that ALL fashion can be made in an ethical and eco-friendly way without compromises on style.
Lots of progress has been made in the fashion industry since they started in 2017. But it is too slow.
Climate change doesn’t wait or slow down while we’re debating how best to tackle it. We need action NOW. This campaign is for everyone who wants to make a positive difference to the world.