Organic cotton is a non-genetically modified plant grown without the use of chemical pesticides and fertilisers.
In contrast, conventional cotton is the world’s most polluting crop. It is responsible for approximately 24% of the global sales of insecticide and 11% of pesticides, according to WWF.
Organic cotton is much more environmentally friendly. However, it is worth noting that organic cotton is still a vast consumer of natural resources as it requires just as much water and land to grow as conventional cotton – which is a lot! It takes 2,700 litres of water to produce just one cotton t-shirt, reports WWF.
At the moment, there are no truly sustainable alternatives to organic cotton on the market. It is still the best available option for some products - especially given that organic cotton farmers are paid more and some organic cotton farmers have initiatives to collect rain water to use for irrigation whenever possible.
By choosing organic cotton, we make a conscientious effort to take care of the environment, our health and the well-being of workers in both fields and factories. Learn more about organic cotton here.
Fibre ranking class: B
Properties: soft feel, good absorbency, durable, washes well, cool on skin